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LiveAnalytics & Visualization
E-Commerce Sales Performance Dashboard | YTD Sales Analysis
The E-Commerce Sales Performance Dashboard is an interactive Tableau dashboard built to analyze year-to-date sales, profit, market share, product category performance, and customer acquisition trends for a global e-commerce business. The dashboard helps business stakeholders quickly monitor revenue performance, identify underperforming categories, compare regional market contributions, and understand customer acquisition movement across key markets. Using Excel, SQL, and Tableau, I cleaned, structured, analyzed, and visualized e-commerce sales data to support faster and more informed business decisions.
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Impact & Metrics
Built an interactive Tableau dashboard to analyze year-to-date sales performance for a global e-commerce business.
Tracked $14.11M in total YTD sales and $1.30M in total profit across multiple markets and product categories.
Cleaned, structured, and validated e-commerce sales data using Excel and SQL before building the Tableau dashboard.
Developed KPI visuals for sales, profit, quantity sold, previous year-to-date sales, and year-over-year performance variance.
Created YTD vs. PYTD category comparisons to identify growth and decline across product segments.